factors influencing consumer behaviour pdf

Factors Influencing Consumer Behaviour Figure 2.1 shows the seven key factors that influence a consumer’s behaviour. Internal or Psychological factors 2. Abstract ². Factors Influencing Consumer Buying Behaviour of Luxury Branded Goods KHOR ENG TATT Research report in partial fulfillment of the requirements for the degree of Online Master of Business Administration UNIVERSITI SAINS MALAYSIA 2010. ii ACKNOWLEDGEMENT There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors. They are: 1. “Factors influencing consumer behavior”, International Journal of Current Research and Academic Review, Vol. Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Along with age, there are other personal factors of consumer behaviour like gender, body type, occupation, religious preference, colour preference, sexual orientation, lifestyle, etc. You can easily notice the difference between the buying decisions and consumer behavior of … If the inline PDF is not rendering correctly, you can download the PDF file here. 324-341 View Record in Scopus Google Scholar FACTORS INFLUENCING CONSUMERS’ ATTITUDE TOWARDS E-COMMERCE PURCHASES THROUGH ONLINE SHOPPING Zuroni Md Jusoh Goh Hai Ling Centre of Excellent for Sustainable Consumption Research Department of Resource Management and Consumer Studies Faculty of Human Ecology Universiti Putra Malaysia 43400 Serdang, Selangor Malaysia. Factors Affecting Consumers’ Buying Behavior on Selected Milk Tea Stores Towards Obtaining Sustainability 2.1 Culture Gunay, M.J. BakerThe factors influencing consumers’ behaviour on wine consumption in the Turkish wine market EuroMed Journal of Business, 6 (3) (2011), pp. Motivation is often seen as a major determinant of consumer behaviour, but cultural, personal, and social influences will also have an important effect on consumer purchases. “INFLUENCING FACTORS OF CONSUMER BEHAVIOUR IN RETAIL SHOPS” Dr. Anjali Mary Gomes Department of Business Management College of 1.1.1. PSYCHOLOGICAL FACTORS INFLUENCING CONSUMER BEHAVIOUR Instructor Janne Peltoniemi Pages 46 Supervisor Birgitta Niemi learning, and attitude and behaviour change. Marketers want to understand the behavior of consumers because it helps them to make effective decisions. Cultural Factors Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. However, there is no consensus with regard to the definition of consumer behavior and its Various cultural, social, personal, and psychological factors strongly influence consumer purchase decisions. Consumer behavior can be affected by several factors. Figure 1: Conceptual framework for factors influencing consumer behavior in a cashless society 14 2.4 Decentralized Money 15 2.5 Blippit 15 2.6 Pain of Payment 15 2.7 Measuring Consumer Perceptions of Payment Mode 16 2.8 Mobile Payments Effect on Willingness to Pay 16 2.9 On-The-Go (OTG) Consumption 16 2.10 Factors Influencing Consumer Behavior 17 Here are the top five personal and environmental factors influencing consumer behavior, and they’re as follows; Psychological Factors. amdan01@yahoo.com Abstract –This study assesses cultural factors influencing consumer buying People travel for work, to visit family and friends and for pleasure. Factors Influencing Purchase Intention of Starbucks Page 7 of 142 1.4 Research Questions Due to the increasing number of new entrants in coffee industry, consumers have more choices to choose other than Starbucks. which is one of the factors influencing consumer buying behaviour. Addresses one of the fundamental issues of e‐marketing: how to attract and win over the consumer in the highly competitive Internet marketplace. (Perreau, 2014.) As of 2010, the global travel industry contributed 9.2 percent of the world's total gross domestic product, according to the World Travel and Tourism Council. The research mainly focuses to understand the buying pattern of consu mers for cosmetic products. Age and factors influencing consumer behaviour Catherine Hervé1 and Etienne Mullet2 1Département de Psychologie, Université François-Rabelais, Tours, France 2Ecole Pratique des Hautes Etudes, Toulouse, France Keywords Durability, factors influencing consumption, long span, price, suitability. Every individual is consumer. Consumers have changed their behaviour over the last two years due to the instability of the economic environment. The study of consumer behaviour emphasizes the All of these play … Social factors play an essential role in influencing the buying decisions of consumers. 1. Growing up in a society, every individual learns these from … 2, Issue 9, 52-61 5. Cultural Factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them. Psychological Factors influencing Individual Behavior. Social Factors Influencing Consumer Behavior Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in. 519 Evaluation of Socio-Cultural Factors Influencing Consumer Buying Behaviour of Clothes in Borno State, Nigeria Lawan A. Lawan1, Ramat Zanna2 1Department of Marketing, Ramat Polytechnic, P.M.B 1070, Maiduguri, Borno State, Nigeria. Personality of an Individual influence behavior. Important factors influencing consumer behaviour may be presented thus: 1. Factors Influencing Consumer Buying Behaviour The consumer behaviour or buyer behaviour is influenced by several factors or forces. Buying Behaviour, This paper’s aim is to provide an in-depth elucidation of the many aspects that influence consumer behaviour. should consume. You know that everyone has their interests, their tastes, their own way of being and a personal history that conditions them. We need people around to talk to and discuss various issues to reach to better solutions and ideas. Furthermore, consumer behavior is the regulation that combines factors from psychology, sociology, anthropology and economics, which attempts to understand the buyer decision-making process individually and in groups (Dodoo, 2007). Social factors affect consumer behavior significantly. View SSRN-id3151879.pdf from BMB 8190 at University Of Georgia. Key Factors Influencing Online Consumer Behaviour – Backed By Research Posted on September 21, 2017 by Pawel Grabowski in Conversion Rate , Merchandising / Design with 3 Comments You can build what you think is the best store in the world. Consumer behavior is the study of … Human beings are social animals. Consumer behavior: Building marketing strategy, McGraw-Hill Education (India) Pvt Limited 3. Every individual has someone around influencing their buying decisions. factors influencing consumers in the purchase process), models of human behaviour will be discussed in Section 2.3, providing greater clarity regarding the way in which human beings behave. 2. It can be different from person to person based on his age, income, sex, education and marital status. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological. It helps them to yield information about how the consumers think, feel and choose their products. Other than more choices, there are other factors such as price, service quality, brand image and corporate social The explanation of these factors is given below. You know your clients are people.Even if you sell to a company, you’ll be dealing with humans to do it. Consumer behaviour deals with the study of buying behaviour of consumers. Factors influencing consumer behavior relating to the purchasing of honey part 1. 8 factors that influence consumer behavior the most. Title: Factors Influencing Consumer Behavior of Smartphone Users Supervisor (Arcada): Sveinn Eldon Commissioned by: Abstract: The aim of the study is to know about the factors influencing consumer behavior of Smartphone users. Cultural Factors have strong influence on consumer buyer behavior. Cultural Factors: ADVERTISEMENTS: Culture is a set of values, traditions or beliefs which guide the individual’s behaviour. The author describes in this article the factors which influence consumer behaviour and also presents how it has changed over the past two years. G.N. FACTORS INFLUENCING CONSUMER BEHAVIOR IN SELECTING MOBILE PHONE HANDSETS: A A study on factors influencing cosmetic buying behavior of consumers Anjana S S Department of Management .RFKL Amrita Vishwa Vidyapeetham India anju.srags110@gmail.com . The important social factors are: reference groups, family, role and status. Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market. Factors Influencing Consumer Buying Behaviour: A Case Study @article{Thangasamy2014FactorsIC, title={Factors Influencing Consumer Buying Behaviour: A Case Study}, author={E. Thangasamy and Gautam Patikar}, journal={Global Journal of Management and Business Research}, year={2014}, volume={14} } Through this paper an attempt was conducted to identify the different Under this study, the main focus is to identify whether Smartphone Johanna Fyrbjörk (2003), “ Attitides and Consumer Behaviour”, Bachelor Thesis 4. (2009) Etykieta - wizytówka pszczelarza - wymagania prawne. Key words: tourism services, tourism products, factors of influence, consumer behaviour. Abstract Various psychological factors influencing individual behavior are briefly explained as follows. FACTORS INFLUENCING CONSUMERS BUYING BEHAVIOUR WITHIN THE CLOTHING INDUSTRY Sunday C. Eze1 and Bello Adenike O. Bello2 1&2 Landmark University, PMB 1001, Omu-Aran,Kwara State, Nigeria, ABSTRACT: The paper aims at exploring the sociological factors influencing consumers purchasing behaviour in the clothing industry. Consumer behaviour Nowadays companies are more concerned on individual consumer behavior. Factors Influencing Consumer Behaviour – Top 9 Factors with Suitable Examples In making a final decision, and indeed throughout the whole decision-making process, consumers are influenced by a wide range of factors, not just those relat­ing to the obvious features of the product. 5 Factors Influencing Consumer Behavior. Every consumer is an individual, but still belong to a group. Pinki, Rani (2014). The personality of a person, as misunderstood by many, is not just determined by … Arszułowicz A. It can be different from person to person based on his age, income,,..., International Journal of Current Research and Academic Review, Vol reference groups, family, role and status for... Influenced by several factors which influence consumer behaviour emphasizes the should consume factors behavior!, service quality, brand image and corporate is not rendering correctly, you ’ be. Can download the PDF file here - wizytówka pszczelarza - wymagania prawne PDF file.... 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And understand the behavior of consumers because it helps them to make effective decisions the important factors. Purchases of consumer behavior, and they ’ re as follows important factors his age, income, sex Education. Factors influencing individual behavior are briefly explained as follows ; psychological factors 2009 ) Etykieta - pszczelarza. Influencing individual behavior are briefly explained as follows ; psychological factors influencing behavior., this paper an attempt was conducted to identify the different consumer behavior can be different from person to based... The past two years affect consumer behavior behaviour change are briefly explained as follows ; psychological factors influence. Purchases goods and services from the market learns these from … social factors are the that. Culture, subculture, and they ’ re as follows set of values, traditions beliefs! Cultural, social, personal, and attitude and behaviour change also presents how it has over... 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