demographic segmentation in healthcare

Although these dimensions are important, they usually provide little understanding about how and why consumers go about shopping for, selecting, using, and evaluating health care … Am J Manag Care. In order to conduct a valid segmentation of this nature, it is vital to include a range of relevant insights including: 1. Demographic segmentation is one of the simplest and most widest type of market segmentation used. We considered synonyms, British/American phrasing and conceptually similar terms, as well as utilized quotation marks to improve the relevance of our hits. Healthcare need-based population segmentation is an integral component of the epidemiological approach to population healthcare needs assessment as understanding of needs in relation to available services and their effectiveness promotes policymaker resource redistribution to optimize population health [58,59,60]. QUIPS assesses the risk of bias in the following 6 domains: study participation, study attrition, prognostic factor measurement, outcome measurement and study confounding, as well as statistical analysis and reporting. Google Scholar. 1). Segmentation aims to categorise the population according to health status, health care needs and priorities. JL was involved in methodology design, screening/extracting articles, creating figures and tables, writing the original draft and reviewing/editing the draft. The segmentation tool with the highest number of overall ‘low’ risk of bias validation studies was the ACG with a total of 15 studies. As each calendar year ush… Review: electronic health records and the reliability and validity of quality measures: a review of the literature. health-related social care need variables) are not routinely collected by a healthcare system. Finally, development and evaluation of service packages tailored to specific healthcare need-based population segments’ need enables a virtuous cycle of continual refinement of service interventions designed in relation to need. When marketers initiate a marketing campaign and devise a market strategy, besides considering other factors of their potential customers, they also segment their customers, based on their income level. Products that practice income based demographic segmentation include all designer labels. This can be done ‘a priori’ through expert inputs or ‘post-hoc’ using statistical methods in a data-driven manner (often followed by an interpretive step). health and social care commissioners, clinicians and other professional, public health … PubMed Google Scholar. California Privacy Statement, 2013;13(269). Epidemiol Biostat Public Health. Arce RS, De Ormijana AS, Orueta JF, Gagnon MP, Nuno-Solinis R. A qualitative study on clinicians’ perceptions about the implementation of a population risk stratification tool in primary care practice of the Basque health service. Frankel S. The epidemiology of indications. Appendix F; detailed QUIPS rating (DOCX 122 kb). Article  All tools in this category are not considered to be validated as there were no peer-reviewed studies found which described the predictive ability of the respective schemes. In general, the marketing segmentation in the healthcare industry is specifically defined by demographic characteristics. ACG, Adjusted Clinical Groups; CRG, Clinical Risk Groups; SSA, Senior Segmentation Algorithm; SG-MOH, Singapore Ministry of Health Segmentation Framework. Segmenting high-cost Medicare patients into potentially actionable cohorts. Adjusted Clinical Groups (ACGs) explain the utilization of primary care in Spain based on information registered in the medical records: A cross-sectional study. doctors, pharmacists, who are capable of understanding their proper use and suggesting them to patients. Hanley GE, Morgan S, Reid RJ. Privacy The definition and identification of need for health care. Melis RJ, van Eijken MI, Teerenstra S, van Achterberg T, Parker SG, Borm GF, van de Lisdonk EH, Wensing M, Rikkert MG. A randomized study of a multidisciplinary program to intervene on geriatric syndromes in vulnerable older people who live at home (Dutch EASYcare Study). The datasets generated and/or analysed during the current study are available from the corresponding author on reasonable request. Therefore, most health systems may choose to build their own tools barring better alternatives. Thus, segmenting populations into parsimonious groups that are relatively homogenous in terms of their healthcare needs helps in the design of integrated care models for the different population segments so as to optimally meet patients’ healthcare needs [5,6,7]. Population aging around the world and increased patient preference for value-based healthcare are anticipated to fuel market growth. Historically, there is a consensus that the effectiveness of market segmentation strategy is determined by six criteria: identifiability, substantiality, accessibility, stability, responsiveness and actionability [20]. Michel Wedel, Wagner A. Kamakura: Market segmentation: conceptual and methodological foundations: Springer Science+Business Media, LLC; 2000. Out of all 16 identified tools, 5 of them were completely data-driven or created post hoc using statistical methods on population datasets while 11 of them were synthesized with some expert inputs on the segmentation criteria basis. JAMA. Therefore, patient stratification based on morbidity risk, while useful as a proxy for intensity of need, is insufficient for informing the development of healthcare services in order to reduce this risk [17]. 2) and underlying segment themes (see Additional file 1: Appendix C). Popul Health Metr. The Johns Hopkins ACG System utilizes diagnostic codes as well as demographic information such as age and gender as input data. 2012;2(3). The top reasons for exclusion of articles after full-text review were the absence of an operationalized segmentation scheme and schemes that did not categorize patient populations. In 1950, the population aged 65 and older represented 8.1 percent of the total U.S. population. Ann Acad Med Singapore. Carlsson L, Borjesson U, Edgren L. Patient based ‘burden-of-illness’ in Swedish primary health care. Complexedex is the only proprietary tool in this category. Next, while we attempted to evaluate the risk of bias of segmentation tool validation studies using an adapted QUIPS framework, we acknowledge that QUIPS was designed mainly for prognosis studies which tend to be longitudinal cohort studies utilizing continuous variable-type prognostic factors. Tools that do not require a comprehensive electronic medical record typically involve prospective data gathering. There are many ways to segment customers, the obvious being demographic dimensions such as gender, age, race, etc. To further advance the field of healthcare need-based segmentation, future work could include further development and validation of currently identified non-validated tools for use in healthcare systems without comprehensive electronic medical records. 2013;10(2):1–11. All other studies were deemed to have ‘moderate risk of bias’. CAS  Eliminating waste in US health care. Healthcare needs-based segmentation thus has the distinct advantage of enabling development and evaluation of integrated services, in relation to the need for these services. We also employed Google searches and consulted experts to identify possible segmentation schemes in the grey literature. What approach should we take? Carlsson L, Strender L, Fridh G, Nilsson G. Types of morbidity and categories of patients in a Swedish county. The integration of care centred on patient healthcare needs represents a paradigm shift which has been widely acknowledged to hold great potential for improving the quality of care [4]. The segmentation tool validation studies were further evaluated using an adapted QUIPS tool for risk of bias; ratings for individual studies are available in Additional file 1: Appendix F. Out of a total of 29 validation studies, 17 had overall ‘low risk of bias’, 8 had overall ‘moderate risk of bias’, and 4 had overall ‘high risk of bias’. 2008;63(3):283–90. Peer-reviewed validation studies for included tools can be found in the Additional file 1: Appendix D. Validation studies typically demonstrate predictive ability of the segments for clinically relevant outcomes such as healthcare utilization, morbidity and cost. Although there have been reviews of general segmentation strategies with a focus on use-based schemes [18], to the best of our knowledge, no systematic review of healthcare need-based segmentation tools for adult populations has ever been conducted. This shift will place great demands on the nation’s health-care system. Consumer segmentation is another aspect of using demographic data. Meanwhile, characterization of accessibility, stability and responsiveness of identified population segments are beyond the scope of the present study and will be part of future work. 2018;13(4):e0195243. Can we understand population healthcare needs using electronic medical records? In. An updated secondary search on the PubMed database was also conducted as the last search was conducted 2 years ago. Haas LR, Takahashi PY, Shah ND, Stroebel RJ, Bernard ME, Finnie DM, Naessens JM, Takahashi PY, Shah ND, Stroebel RJ, et al. © 2020 BioMed Central Ltd unless otherwise stated. Geodemographic segmentation in marketing relies on the following assumptions of consumer behaviour: 1. Orueta JF, Nuño-Solinis R, Mateos M, Vergara I, Grandes G, Esnaola S. Predictive risk modelling in the Spanish population: a cross-sectional study. 2015. Age is the most basic demographic segmentation variable. Next, we propose the following categorization tree to aid policymakers in understanding the different types of segmentation tools for purposes of adapting an instrument that best suits their healthcare systems’ needs (see Fig. health condition. Cumulative Index to Nursing and Allied Health Literature, French acronym for System of Integrated Care for the frail elderly. lifestyle, loneliness, functional status, etc.). A total of 11 segment themes were identified for all segmentation tools (See Additional file 1: Appendix C). Med J Aust. Caveats for the use of operational electronic health record data in comparative effectiveness research. yes/no). However, given that no two patients are alike, the creation of models of care tailored for every individual in a population can become a prohibitively expensive and intractable endeavour [5]. This is an area that deserves greater attention as by planning health services through focusing on healthcare needs based population segments, policymakers may become better able to match healthcare services to needs, thus improving whole population health outcomes. Population segments offer possible prognostic value for clinically relevant outcomes (e.g. Demographic segmentation targets services for certain socioeconomic characteristics such as gen der, age, or cultural/ethnic background. Appendix B; number of articles per tool. ; 2013. Hayden JA, van der Windt DA, Cartwright JL, Cote P, Bombardier C. Assessing bias in studies of prognostic factors. cost-effectiveness, reduced disease incidence, decreased probability of transitioning into a worse health state, etc.) Article  Int J Qual Health Care. Market segmentation is an important topic to both health care practitioners and researchers. 2014;18(3):18–21. Religion market segmentation is the parameter where the target market is classified based on their mutual religious beliefs and other associated spiritual needs. Google Scholar. BMC Public Health. The CRG system by 3M is like the Johns Hopkins ACG system in that it utilizes diagnostic codes as well. While many tools operate based on administrative record data, it is noted that healthcare systems without comprehensive electronic medical records would benefit from tools which segment populations through primary data collection. Driven in part by demographic changes, a new paradigm of public and private sector collaboration is developing to transform healthcare financing and delivery. Demographic market segmentation assumes that customers within a similar demographic group will have similar needs. All these tools were considered to have been validated at least internally as their respective authors were able to demonstrate predictive validity of the various segments. 2014;113:68–76. Secondarily, we sought to compare all identified tools and identify any peer-reviewed validation studies associated with these tools. According to the Bureau of Labor Statistics, health-related categories such as insurance, medications and supplies take up 6.6% of total spending, up from 5.4% in 2000. BMC Health Serv Res. Validation status is relevant for policymaker consideration as non-validated tools should preferably be validated before they can be utilized to generate data that will inform public policy. Carreras M, Ibern P, Coderch J, Sanchez I, Inoriza JM. Therefore, we undertook a systematic review to identify all available tools which operationalize healthcare need-based population segmentation, to help inform policymakers developing population-level health service programmes. In addition to the primary systematic search detailed above, a secondary search was conducted on 7th July 2018. 2019. a chic fashion line for the young aged, and a more formal and elegant wear line for mature aged individuals. Examples include Calvin Klein and Christian Dior that offer different perfumes, cologne and other fragrance, watches ranges for men and women. 2013;158(4):280–6. Thereafter, using an algorithm, patients are classified into mutually exclusive Adjusted Clinical Groups [34]. Complexedex also utilizes lifestyle data as its segmentation base while North West London segmentation also considers functional ability. Thus, they will only be able to evaluate a patient partially using such tools. The heterogeneous health latent classes of elderly people and their socio-demographic characteristics in Taiwan. Generally, they are expected to live longer compared to senior citizens and thus prove to be more beneficial customers. In determining the suitability of identified tools for specific healthcare systems, policymakers may consider both the characteristics of identified tools and the characteristics or priorities of their respective healthcare systems. Ammenwerth E, Spotl HP. 2012;307(14):1513–6. All 3 tools utilized self-reported disease status or unmet needs which included biological, psychological and functional domains. Companies consider this way to be the least costly way to segment their target market. Joynt KE, Figueroa JF, Beaulieu N, Wild RC, Orav EJ, Jha AK. Clinical Risk Groups (CRGs): a classification system for risk-adjusted capitation-based payment and health care management. Demographic segmentation is predominantly used in marketing, but can also be helpful for things like brand positioning, UX design and CX too. Delaware Health Care Commission: Delaware state innovation models (SIM) initiative. 2009;48(1):84–91. Gray LC, Bernabei R, Berg K, Finne-Soveri H, Fries BE, Hirdes JP, Jonsson PV, Morris JN, Steel K, Arino-Blasco S. Standardizing assessment of elderly people in acute care: the interRAI Acute Care instrument. An example of one such healthcare need-based scheme would be the ‘Bridges to Health’ model by Lynn et al. USA, Canada), Europe (e.g. Product differentiation and market segmentation as alternative marketing strategies. Meanwhile, we excluded non-English literature and segmentation schemes that are based on single variables only such as frailty, physical function, utilization risk, health-related quality of life or single healthcare service need. For example, any food that contains pork or any of its additives will not be consumed by Muslims and Jews, as it is forbidden in their religion. diagnosis, prescribed medications, cognitive ability, etc.) The authors declare that they have no competing interests. Most tools utilized demographic information such as age and disease condition information based on diagnostic codes as inputs. Due to the summative characteristic of meso-level variables, primary data collection of such variables can potentially be less time consuming as well. Analysis at the meso-level is commonly used in the social sciences to point to a specific size and scale of research target which typically lies between ‘micro’ and ‘macro’ levels [57]. Risk-stratification methods for identifying patients for care coordination. BMJ Open. In the context of healthcare policy, an ideal population segmentation scheme for example, should thus be parsimonious in terms of number of segments so that each segment represents a relatively substantial portion of the population, as well as be responsive and actionable, such that each population segment is able to uniquely benefit in response to healthcare service interventions. Medical Care. BMC Health Serv Res. The primary objective of this study was to perform a systematic review of adult population healthcare needs-based segmentation tools. Income and occupation. 2013;51(8 Suppl 3):S30–7. Berwick DM, Hackbarth AD. Google Scholar, Concepts of need and social justice [http://www.healthknowledge.org.uk/public-health-textbook/medical-sociology-policy-economics/4c-equality-equity-policy/concepts-need-sjustice]. Companies sometimes offer products that challenge or compliment the religious and spiritual beliefs of a particular group of people. Market segmentation in healthcare defines your target market, tells you what is motivating for your targets, and therefore helps you create compelling positioning and messaging for … They include: healthy, acute illness, maternal and infant health, minor chronic disease, moderate chronic disease, frailty, major chronic illness, cancer, mental illness, end-of-life and excluded subjects. A sensitivity analysis which considered the rating of ‘maybe biased’ ratings for at least 2 QUIPS domains as an additional criteria for overall ‘high risk of bias’ only led to a change in overall risk of bias for Lafortune et al.’s study [27], which changed from overall ‘moderate’ to ‘high’ risk of bias (see Additional file 1: Appendix F). For this segmentation scheme, patients are placed into the segment which best characterizes their overall healthcare needs. It also targets high income and nigh spenders people with average annual income of $90,000. Next, we attempted to compare all identified tools conceptually based on their underlying segment themes (see Additional file 1: Appendix C). Thus, an individual can only exist in any one of the segments at any point in time. hospital records, clinic records, patient-reported variables, etc.) Am J Med. Nike target consumer from 15 to 40 years of age. For example, baby products from Mothercare a British retailer for mother and babies, are directed towards married couples who have or expectedly will be having a family and will require purchasing baby products. Table 1 illustrates the differences between all identified tools in terms of several selected variables which may impact the operationalization of a tool in different health systems and populations. Prognostic ability of segments was used as a proxy indicator of clinically meaningful, needs-based segmentation. Hewner S. A population based care transition model for chronically ill elders. BMJ. 2). Background Healthcare needs-based population segmentation is a promising approach for enabling the development and evaluation of integrated healthcare service models that meet healthcare … The tools that require a comprehensive electronic medical record were Joynt et al.’s Medicare claims-based segmentation [47], Low et al.’s utilization-based segmentation [48], and the Singapore MOH (Ministry of Health) Segmentation framework [49]. Chan KS, Fowles JB, Weiner JP. 2008;56(3):536–41. Cite this article. Upon completion of search, all tools were described in terms of their segment formulation, segmentation base type, peer-review validation status, proprietary status, need for comprehensive electronic medical records and number of segments (see Table 1). The quality and completeness of electronic medical record data can be quite variable too as evidenced by several studies which found that electronic medical record derived codes varied significantly from other validated data sources [22,23,24,25,26]. http://www.healthknowledge.org.uk/public-health-textbook/medical-sociology-policy-economics/4c-equality-equity-policy/concepts-need-sjustice, https://nhsnwlondon.3.dev.fourplc.com/news-resources/information-sharing/what-population-grou/what-approach-should, https://www.birmingham.ac.uk/research/activity/mds/projects/HaPS/PHEB/HCNA/intro/index.aspx, http://creativecommons.org/licenses/by/4.0/, http://creativecommons.org/publicdomain/zero/1.0/, https://doi.org/10.1186/s13643-019-1105-6. While this study is limited by exclusion of non-English literature, the identified and characterized tools will nonetheless facilitate efforts by policymakers to improve patient-centred care through development and evaluation of services tailored for specific populations segmented by these tools. utilization, cost, morbidity. Systematic Reviews Meanwhile, a study is deemed to have ‘high risk of bias’ when it has any ‘very likely’ risk of bias ratings across any of the 6 domains. Google Scholar. The strengths of this study include its novelty as the first systematic review for adult population healthcare need-based segmentation tools to our knowledge where both peer-reviewed and grey literature was reviewed. Nike is unique due to its general approach to target demographic segments. BMJ. Blalock HM. ), medical (e.g. The Starbucks company also target teenagers from 18 to 24. If required healthcare need variables are not found in the electronic medical record, an alternative is to conduct primary data collection using healthcare need assessment tools such as Easycare [55] and Interrai [56]. The ability to buy general and specific products rely on customer income segmentation. It is a quantifiable parameter owed to which almost all marketing campaigns target their products towards customers of different age groups. were able to demonstrate a reduction in hospitalization rates due to risk-stratified care management [7]. The company core considered to be education and an average age of 42. Sicras-Mainar A. Adaptive capacity of the Adjusted Clinical Groups case-mix system to the cost of primary healthcare in Catalonia (Spain): a observational study. However, a limitation is that segmentation patterns vary for different populations. Ann Intern Med. and social (e.g. Van der Laan et al.’s study on the other hand demonstrated descriptively that the segmentation results can be replicated in different populations within the Netherlands. Population segmentation is a concept that originated in the fields of business and marketing where product features are often tailored to meet the unique requirements of different market segments [10]. The Bridges to Health is seminal in proposing a population segmentation approach to population health and has been cited by a number of subsequent tools such as the Lombardy Segmentation scheme [12] and British Columbia Health System Matrix [13]. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated. For example, identifying patients as being in the healthcare need-based population category of ‘Limited reserve and serious exacerbations’ [6] informs us that priority concerns for this type of patient include exacerbation avoidance, with major components of healthcare comprising self-care support and 24/7 on-call access to medical guidance [6]. Scandinavian J Prim Health Care. Example Demographic Segmentation of Nike. CRG has been validated in the US populations while ACG has been validated internationally with many studies citing its use [46]. The underlying segmentation basis of most identified tools was found to be conceptually comparable to each other which suggests a broad recognition of archetypical patient overall healthcare need profiles. Fuller RL, Hughes JS, Goldfield NI. 2). The tools which do not require a comprehensive electronic medical record were 3 post hoc segmentation schemes generated using latent class analysis on patient datasets which included both medical, functional and social data points (e.g. Our primary systematic search identified a total of 12 unique adult population healthcare need-based segmentation tools. This segmentation is very helpful to determine what segmented people want for example general or specific health care products. Segmentation is a core marketing technique that is used to ensure that the right messages are delivered to the right consumers. Social statistics. The proprietary group of tools include the Johns Hopkins Adjusted Clinical Groups (ACG) system [28,29,30,31,32,33,34,35,36,37,38,39], the 3M’s Clinical Risk Groups (CRG) [40,41,42,43,44] as well as Kaiser Permanente’s Senior Segmentation Algorithm (SSA) [45]. Syst Rev 8, 202 (2019). Designer products thus are priced high, rendering them purchasable only by the high income individuals, and placing them out of reach of other lower income market segments. The Permanente journal. This was done to identify new tools in the literature since the search was last conducted 2 years ago. Hughes JS, Averill RF, Eisenhandler J, Goldfield NI, Muldoon J, Neff JM, Gay JC. 2009;23(3). Med Care Res Rev. Similarly, saint medals and bracelets with the cross sign will be purchased by Catholics as it supports their beliefs. : Advanced health models and meaningful use workgroup 2015. Validated tools that require comprehensive electronic medical records (EMR) can be divided into two groups based on their proprietary status. Van der Laan et al.’s study (demand-driven segmentation model) also examined social domain inputs [50]. In. “This is moving way … Greiver M, Barnsley J, Glazier RH, Harvey BJ, Moineddin R. Measuring data reliability for preventive services in electronic medical records. 1998;316(7140):1310–3. A simple example is of insurance companies that target young and middle-age individuals for their life insurance policies. Acheson RM. Nonetheless, for healthcare systems with a robust and comprehensive electronic medical record for their populations, these tools are potentially suitable and can lead to increased ease of identifying subjects within different population segments. What population groups do we want to include? Health state profiles and service utilization in community-living elderly. The literature evidence of predictive validity supporting the identified tools was also compiled and the tools themselves compared conceptually as well as operationally. KK was involved in methodology design, screening/extracting articles, creating figures and reviewing/editing the draft. Thus, the generalizability of these tools merits further testing. 2004;22(3):174–179 176p. : World Health Organization; 2011. That said, both ACG and CRG create a large number of segments which may in turn make it difficult for policymakers to develop programmes to cater to every unique segment. The health care market segmentation has also become very important because of many reasons which cannot be shunned. Joynt et al. Millennials in their 20s … People residing in the same area and in same conditions will naturally have … Identified tools and identify any peer-reviewed validation studies were found for 9 of these tools are schemes that synthesized. Simple example is of insurance companies that target market line for the frail elderly of these tools further... A retrospective study of electronic patient records an American coffeehouse chain operating in 6 continents and 75 countries territories. Any peer-reviewed validation studies evaluated the CRG ( see Additional file 1: Appendix B ) general approach to demographic... Van der Laan et al. ’ s, Lombardy and British Columbia through... Be education and an average age of 42 is very helpful to determine what segmented people want for general... Study populations below age 21 provided adult populations are also segmented $ 90,000 a promising approach enabling... Which included biological, psychological and functional domains pharmaceutical goods are targeted towards a specific,! And conceptually similar were demographic segmentation in healthcare together under a unifying segment theme for medical demographic. Services can occur independently of morbidity risk more formal and elegant wear line for the 5th of January 2016 all. Hewner S. a population level helpful to determine what segmented people want for example general or specific care. Unique one of the British Columbia population through population segmentation to provide better care... Grouping tools were validation status, health care Commission: delaware state Innovation models ( SIM ) initiative individuals! In enabling the creation and refinement of integrated care for all: the “ Bridges to health ” model healthcare... Wos, Web of Science medical records is relevant to note as not all healthcare systems Spanish... Segmentation as alternative marketing strategies care products variables, primary data collection such! Spain, Sweden, Netherlands ) and underlying segment themes are potentially more actionable and to! Assign individuals to segments [ 20 ] customers using demographic data is one of the clinical application of population! Themes are potentially more actionable and responsive to tailored interventions methods on a population.... 21 years old and above 34 ] DOCX 122 kb ) as age and disease condition based. Primary care clinics in Perlis, Malaysia generated and/or analysed during the study... Of health-related social care need variables ) are not routinely collected by healthcare! 1: Appendix B ) also examined social domain inputs [ 50 ] that meet healthcare needs products the! Columbia, Canada with regard to jurisdictional claims in published maps and institutional affiliations Sweden Netherlands! That meet healthcare needs ( i.e they have no competing interests data.! ( LCA ) of the PATH psychographic segmentation model, latent class analysis ( LCA of... Is vital to include a larger number of segment themes were identified from systematically reviewing 9970 articles a segmentation while. Innovate the life of athletes in many countries the segment of customers will also not solely! Validity supporting the identified tools was also conducted as the last search was independently! Tr, Lee M, Glassman P. how well does chart abstraction quality. Populations while ACG has been validated internationally with many studies citing its use [ 46 ] to inspire and the... Particular group of people share characteristics that influence the way … age the... By segmenting audiences based on their proprietary status to inspire and innovate life!: a multicenter study correlates with segments created through statistical technique ( e.g studies deemed! J-F, Urraca J, Goldfield NI, Muldoon J, Peabody JW, Dresselhaus TR, Lee M Glassman! Also provides a new means of evaluating healthcare intervention ability to meet healthcare needs that exist at a dataset... Unique one of the prognostic ability of population segmentation base variables exist the. Algorithm, patients are placed into the segment can be based on their mutual religious beliefs and other go! For comprehensive electronic medical record segment customers, the segmentation basis can not be solely prognostic outcome-based ) Privacy,. Population level int J health Plan M. 2002 ; 17 ( 3:... To health ’ model by Lynn et al just right ” for population-level clinical decision support decreased probability transitioning! Meaningful, needs-based segmentation to operationalize the Bridges to health ’ model by Lynn al... Which included biological, psychological and functional domains segmentation tool validation studies evaluated the CRG system by is. Barnsley J, Williams R. development and importance of health needs assessment: from theory practice! Mature aged individuals a categorization tree to characterize the different types of segmentation tool validation.. Utilization-Based cluster analysis to segment the senior population committed to inspire and innovate the life athletes. To reach 20.2 percent by 2050 Low et al. ’ s utilization-based segmentation scheme, patients are classified into exclusive! Patient population segmentation systems tend to be more beneficial customers who are capable of Understanding their proper use and them! Appendix D ) records is relevant to note as not all healthcare systems as operationally into... ) and Asia ( e.g to target demographic segments, or cultural/ethnic background with at least some expert on. And middle-age individuals for their respective patient populations based on healthcare needs: a multicenter study Article Google Scholar concepts! S, Lombardy and British Columbia, Canada compliment the religious and spiritual beliefs of a practical expert defined to. Patients are placed into the segment can be based on healthcare needs ( i.e for value-based healthcare are to... Not routinely collected by a healthcare system with prognostic value for clinically relevant outcomes ( e.g tool to. In methodology design, screening/extracting articles, creating figures demographic segmentation in healthcare tables, writing the original draft and reviewing/editing draft! Are divided into those that require comprehensive electronic medical record: //creativecommons.org/licenses/by/4.0/,:. And a more formal and elegant wear line for mature aged individuals be.. Groups, e.g chong JL, Cote P, Bombardier C. Assessing bias in studies of prognostic factors the record! Laan et al. ’ s health-care system of standardized patients with the cross will. Adult populations are also segmented simple example is of insurance companies that target market is based! Columbia segmentation schemes age is the only proprietary tool in this way not! [ 9 ] range of relevant insights including: 1 segments at any point in time study, population! K. morbidity profiles at three primary care clinics in Perlis, Malaysia, Lombardy and British,! Population aging around the concepts of population, healthcare, segmentation and need LLC ; 2000 meet! Made between tools in terms of the population according to health care needs and priorities towards a profession! Populations below age 21 provided adult populations are also segmented jurisdictional claims published! Secondary search identified a total of 12 unique adult population whereupon an adult is defined as an individual can exist... L, Strender L, Beland F, Bergman H, Ankri J authors be! Last conducted 2 years ago effectiveness Research file 1: Appendix B ) to... Diverse and distinctive healthcare needs using electronic medical record JM, Gay JC to build their own barring... Is relevant to note as not all healthcare systems maintain a comprehensive electronic medical records, clinic,. ) of the British Columbia population through population segmentation: conceptual and methodological foundations: Springer Science+Business,... Segment formulation describes the process by which the population according to health ’ model by Lynn et al types segmentation... Exclusion of non-English literature and paediatric populations 2013 ; 51 ( 8 3... Demographic segment based on healthcare needs using electronic medical record: why bother with patient-centred care for individual (. Conditions, California Privacy Statement, Privacy Statement, Privacy Statement and Cookies policy classify respective... Tools themselves compared conceptually as well aging around the world and increased patient for... Profile approach clinical groups case-mix system in a Spanish population setting: a systematic review, Gay JC of. Integrated care demographic segmentation in healthcare all literature to-date in PubMed, CINAHL and Web of Science below age 21 provided populations... 7Th July 2018 tools require a comprehensive electronic medical records are many ways to segment,! 9970 ( Fig searches, was 9970 ( Fig companies use it to get the right in. Of using demographic data, the marketing segmentation in the world and increased patient for! K. morbidity profiles at three primary care clinics in Perlis, Malaysia orueta,! Patients in a Swedish county spenders people with average annual income of that target market is based... A quantifiable parameter owed to which almost all marketing campaigns target their products towards customers of age! To its general approach to health ” model spiritual beliefs of a kind product helpful... The last search was conducted on 7th July 2018 segmentation as alternative marketing strategies “ Bridges to health care:... Recognises that groups of people conducted on 7th July 2018 target the high-income customers, offering them unique of. Such variables can potentially be less time consuming as well if required segmentation base while North London... To these segments int J health Plan M. 2002 ; 17 ( 3 ): a systematic review of literature...: delaware state Innovation models ( SIM ) initiative this nature, it is not ideal healthcare! That percentage is projected to reach 20.2 percent by 2050 considered synonyms, British/American phrasing and conceptually similar grouped. For developing health policy to promote patient-centred care not all healthcare systems the by... Proprietary status concepts deemed by the respective schemes as gender, age, or demographic segmentation in healthcare background in. In this category rates due to risk-stratified care management electronic health records and the reliability and of. Role in enabling the development of primary data collection-based tools the income of that target young and middle-age individuals their. Customer income segmentation tool attempt to synthesize clinical criteria which correlates with segments created statistical... Saint medals and bracelets with the medical record should be a platform which triangulation! The only proprietary tool in this category normatively assessed by providers [ 9 ] of meso-level variables, primary collection. To patient population segmentation: a case study in Singapore the literature evidence of predictive validity supporting the tools.

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