marketing major concentrations

Let's review the types of coursework, concentrations, and post-graduate options that distinguish an advertising major from a marketing major. Admissions staff members tap the organizational and event planning skills of the marketing major to coordinate open houses and other admissions programs. BSBA majors may still complete certificates, but not in the same areas of their concentrations. Our faculty expertise extends to a variety of relevant topics that often cross the usual defined boundaries. Students meet the challenge with an overall exposure and proficiency in research, social media, communications, consumer behaviors, as well branding and strategic planning. 215.898.8249, Requirements for Joint Degree in Marketing and Psychology, PhD Program Advising and Course Registration, https://undergrad-inside.wharton.upenn.edu/academic-forms/  Â, MKTG 212 Data and Analysis for Marketing Decisions 1 cu, MKTG 271 Models for Marketing Strategy 1 cu, MKTG 476 Applied Probability Models in Marketing 1 cu, MKTG 309 Special Topics: Experiments for Business Decision Making 1 cu (with Marketing Department faculty adviser approval)Â, MKTG 940 (0.5 cu) and MKTG 941 (0.5 cu) – Measurement and Data Analysis in Marketing (This is a PhD course. Thus, we have aligned varying courses with areas for which a student might have a particular interest. 4+1 FLEX MBA Option Available! Marketing Major Curriculum Champlain's Marketing program offered (and required) classes in digital marketing long before it became a staple of doing business. Salary: According to Indeed, admissions representatives earn an average annual salary of $42,485.. The marketing concentration focuses on the needs and wants of the organization’s key stakeholders. PayScale. Marketing majors also learn to plan and promote events and campaigns. The marketing concentration focuses on the needs and wants of the organization’s key stakeholders. Create marketing communications and … Marketing majors with a creative bent excel at visual communication and product design as well as conceptualizing slogans and themes for marketing campaigns. Requirements for a Major in Business Administration, Concentration in Marketing. They must have the persuasive ability and finesse with people to coax cooperation from colleagues over which they have no formal authority. Career paths include: Market research / customer insights; Brand/product management; Sales; Business development; Account management; Digital marketing; Advertising; Social media; Consumer/trade promotions; Event marketing; Pricing; Customer relationship management; Customer experience management; Category management A letter grade of “C” or higher must be achieved in each individual course fulfilling the Digital Marketing and Analytics or Professional Sales Leadership concentrations. Hands-on experience with techniques for data collection, statistical data analysis, and communication of results. Students may double count one course toward a concentration and a certificate but may not receive recognition for two concentrations. About the Program. Jonah Berger,  Associate Professor of Marketing For more information or to request admission application forms see Wharton Undergraduate Program. Marketing Program Details. BSBA: Marketing and International Business Concentrations Business is increasingly becoming global. Identifying, delivering, communicating and sustaining value to the target customer is fundamental to … Marketing majors are well equipped to analyze the viewing, reading, listening, and surfing patterns of various consumer groups as required by media planners. In this capacity, they assess the interests of prospective donors and develop communications that emphasize key services provided by their organizations. Marketing Department Undergraduate Advisor Additional Topics. Build a brand. Presentation skills are vital as admissions staff members represent their institutions at college fairs and school visits. Please consult the notes at the end of this list that contain restrictions about how some of these electives may be applied to the concentration. Students pursuing this concentration acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. 6 hours of credit from upper-division (3000/4000) course offerings outside the Major, but inside the Coles College of Business. What Kinds of Jobs are There for Marketing Majors? Marketing majors with strong subject knowledge and detail orientation can use this position as a gateway to more responsible jobs in the field. Know Interview Etiquette: Review interview etiquette tips. Strategy. Numerous opportunities exist for students with marketing degrees. Salary: Per Glassdoor, fundraisers earn an average annual salary of $46,850. Marketing professionals often employ recent graduates as assistants to carry out support duties and more routine tasks. Marketing majors who choose to specialize in one of five concentrations are required to complete the marketing major requirements; MKT 317, MKT 322, MKT 419, and MKT … Courses in the major are designed to instill in students an appreciation for both the total marketing process as well as specialized marketing activities such as: 1. Some of those include sales, branding, supply chain, marketing research analysis, retail and purchasing, import/export operations, and logistics management. They also refine the verbal and presentation skills needed to make effective sales pitches. Marketing majors have the knowledge of marketing research, advertising, and product development that is required for this role. Facility with social media applications enables assistants to enhance the online presence of their organizations. Event planning skills. Weddings, alumni gatherings, press conferences, professional conferences, training sessions, and promotional events all require a planner who can anticipate the needs and preferences of an audience. Salary: According to PayScale, marketing assistants earn an average annual salary of $38,760.. Marketing graduates with strong journalistic writing skills are often suited for public relations jobs that involve engaging with the media to promote a client. Tech-savvy marketing majors with strong creative and writing skills can excel in this role. 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