4 out of 5 consumers admit to finding it difficult to compare cost and quality during the decision process. In this age of consumerism ,a paradox can be seen in developing countries like India… we can see poor people starving at roadsides on one hand and on the other hand we are getting crazy for online shopping …brands etc. But even in poorer districts, dozens of shops competed with one another, and represented an important centre of social activity in most communities. Cotton clothes allowed ordinary men and women a greater choice of light and colourful clothing that was durable, easily washed and therefore more hygienic for the wearer. Material wealth is the deciding factor about whether a society is highly developed or not. Low quality I think a radical shift in what we consider progress would change how we view our economic well-being. Speeches like this were used by abolitionists to formally campaign against slavery. Consumerism can be defined as a social and economic order that is based on the systematic creation and fostering of a desire to purchase commodity goods in ever greater amounts. Shop fronts were designed to attract the attention of passing trade and entice customers inside. People bought many quantities of products like automobiles, washing machines, sewing machines, and radios. Consumerism is also depleting the natural resources of the respective country. It's no news that the online market is saturated. For example, if the whole aim of consumerism is to get us to acquire more, then it might well lead to excessive self interest in the people affected by it. 851 Words 4 Pages. The gross national product is the total of goods and services produced for a specific period at a specific time. The text in this article is available under the Creative Commons License. Read books and blogs that will encourage you. Flipkart, Myntra & Amazon 2020 Sales: Who Will Rise With The Bigger Share? The consumption of goods and services by individual consumers helps drive the economic engine of a consumerist society in that it creates jobs for workers and wealth for businesses owners. Thomas Chippendale's designs from The Gentleman and Cabinet-Maker's Director (1854) influenced high-class tastes in furniture for aristocratic and wealthy consumers. Mitigating food insecurity and the dangerous effects of climate change are the two biggest challenges facing humanity today. As with food, over the course of this period the objects of everyday life that had once been too expensive for all but the wealthy gradually became accessible to the masses. Save my name, email, and website in this browser for the next time I comment. Top 10 Reasons Why Physical Appearance Is So Important? And fully 3 out of 4 feel their healthcare decisions are the most important—and expensive—decisions they’ll ever make. Newer ones replace new goods when they become old. Well written essay, however some information on consumerism as it effects other less development nations would be helpful. Consumerism increases the movement in the demand and supply chain. All rights reserved. Over the course of the 1700s perhaps 11 million enslaved people were exported by European merchants from Africa to colonies on the opposite side of the Atlantic. What is your take on planned obsolescence and its connection to Consumerism? Slavery would not be officially abolished in the British territories until 1833. So who’s with me? Will China and India prove better than the West? Thousands of others would die later on the plantations as a result of disease, overwork and maltreatment. This was a really good list, btw. Also, consumerism plays a role in moulding our characters – perhaps in ways we would rather it did not. Bow windows displaying goods, hanging signs, bright lights, mirrors and colourful trade advertisements all became standard features of retail early in the century. The expansion of the transatlantic slave trade can thus be located in the growth of British consumer demand, behind which lay the sale into bondage of many millions of Africans. The global economy is just recovering from recession. Research shows a close link between the rise of the modern culture of consumerism and the worrying rates of obesity we are seeing around the world. Our society is so focused on economic growth, but not so much on actual development. The products were relatively cheap and were availed to every individual. This advertisement for Samuel Penistone’s leather breeches ... and the social impact … In the Third World, China is expected to stand tall in the coming future. 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